Our Platform

Transforming Health Research Through Equitable Data Collection

A Smarter Way to Capture and Analyze Sex and Gender Data

My Normative is an innovative data collection and analysis platform that empowers researchers, healthcare systems, and clinical organizations to integrate sex and gender variability into health research at scale. By decentralizing data collection and embedding privacy and equity into every step, My Normative enhances research impact, accelerates discovery, and improves health outcomes.

A Comprehensive Solution to Enrich Your Research

Customizable End-to-End

  • Create survey and daily questions to remotely ask participants long and short form self-reported measures.

  • Collect symptomatology, ambient activity and biometric data.

  • Send notifications to remind participants to complete their research activities.

Robust Sex & Gender Data

  • Structured to enable the identification and disaggregation of sex and gender.

  • Collect and identify reproductive life stage changes and variability, alongside hormonally related symptoms and reproductive events.

  • Hormonal state identification machine learning to collect serialized hormonal profiles that occur across the menstrual cycle.

Best-In-Class Security & Privacy

  • Comprehensive privacy policy to ensure compliance with global regulations.

  • Secure encryption to protect data both at rest and in transit.

  • Data residency in country of origin.

  • All participant data remains de-identified and no third party has access to any data.

IRB Approved
REB Approved
HIPAA Compliant
Coming Soon! GDPR Compliance
Laptop & iPhone with My Normative's software running

Platform Features

Decentralized Data Collection

Remotely gather comprehensive participant data through our mobile app, capturing sex, gender, reproductive stages, and custom survey responses with minimal participant burden.

Advanced Data Management

Protect participant identity with our DEBORAH approach while managing multi-site research through our streamlined PEARL system with customizable collection options.

Hormonal State Identification Model

Identify hormonal states with proprietary technology that maps menstrual cycle profiles, providing analytical support to uncover meaningful sex and gender-based differences.

Knowledge Translation

Transform research into accessible insights with plain language summaries and provide valuable feedback to participants, enhancing engagement throughout studies.

Scaled Impact

Achieve larger sample sizes while reducing logistical demands, enabling multi-site collaborations that accelerate the path from discovery to implementation.

Uncover Sex & Gender Differences at Scale brochure.

Who Benefits from My Normative?

Publicly Funded Researchers

  • Scale data collection across different geographic regions while improving sample diversity.

  • Enable sex and gender-based data analysis to uncover critical health disparities.

  • Streamline compliance with modern research and privacy standards.

Health Care Systems

  • Take a patient-centred approach to data collection and improve healthcare outcomes.

  • Build trust and credibility within underrepresented communities.

  • Enhance service provision and accelerate the adoption of evidence-based treatments.

Pharma & Clinical Research Organizations

  • Reduce risk in clinical trials by addressing sex and gender variability early in the research process.

  • Scale culturally sensitive and regulatory-compliant data collection across global markets.

  • Improve relationships with historically underserved populations, driving faster adoption and approval processes.

Why Choose My Normative?

Our platform makes it possible to lead the industry in sex and gender research practices while building trust with the populations you serve. We combine technical innovation with practical solutions to help you:

Scale Your Research & Optimize Costs

  • Reduce risk in clinical trials by addressing sex and gender variability early in the research process.

  • Scale culturally sensitive and regulatory-compliant data collection across global markets.

  • Improve relationships with historically underserved populations, driving faster adoption and approval processes.

Decentralize & Expand Data Collection

  • Reduce risk in clinical trials by addressing sex and gender variability early in the research process.

  • Scale culturally sensitive and regulatory-compliant data collection across global markets.

  • Improve relationships with historically underserved populations, driving faster adoption and approval processes.

Facilitate Industry Best Practices

  • Reduce risk in clinical trials by addressing sex and gender variability early in the research process.

  • Scale culturally sensitive and regulatory-compliant data collection across global markets.

  • Improve relationships with historically underserved populations, driving faster adoption and approval processes.

Enhance Your Reputation & Build Trust

  • Reduce risk in clinical trials by addressing sex and gender variability early in the research process.

  • Scale culturally sensitive and regulatory-compliant data collection across global markets.

  • Improve relationships with historically underserved populations, driving faster adoption and approval processes.

Our Partners
Branch Out Neurological Foundation
Trade Commissioner Service
NRC
Mitacs
Health Cities
Commonwealth Businesswomen
Own The Podium

Get Started Today

My Normative is revolutionizing health research by making sex and gender-inclusive studies accessible, scalable, and insightful. Book a meeting to learn how you can integrate our cutting-edge technology into your research to make a lasting impact.

Book a Meeting