Press

UCeed-funded company addresses gender data gap in health industry

My Normative, a UCeed-funded startup founded by University of Calgary Alum Danika Kelly and Renee Kokts-Porietis, is transforming health research by addressing the female data gap across the health industry.

Let’s Talk About It, Period: 14-year-old researcher fights for better women’s health data

Menstruation is not only still a stigmatized subject, it, and the adverse conditions that impact it are largely under studied. 14 year-old Chelsea Liao fights for better women's health data.

Love Mia Vita Podcast: Transforming Health Research Through Equity

Gerianne DiPiano (FemmePharma CEO) is joined by Danika Kelly, Co-founder and CEO of My Normative. Learn why her company’s mission is to “transform health research through equity.”

Canada’s My Normative launches new way to reduce barriers in sex- and gender-specific research

My Normative’s starter product offers a cost-effective and participant-friendly way for researchers to ‘get their feet wet’ collecting and analyzing sex and gender data.

‘Unfettered, naive, feminist rage’: The untapped potential of Femtech

Driven by the lack of female-specific health data, Danika Kelly and Renee Kokts-Porietis co-founded My Normative, a research-driven femtech platform that partners with public and private organizations to collect and analyze sex- and gender-based health data, aiming to close the gender data gap and improve female healthcare outcomes.

Revolutionizing Data Collection for Improved Health Outcomes with My Normative

The Femtech Focus Podcast talks to Danika Kelly, Co-Founder and CEO of My Normative. They discuss the male default, how data collection methods can change outcomes for health research, and how femtech founders could benefit from My Normative.

Calgary Tech Connections: Disrupting Female Representation in Health… and Tech

My Normative, a female-focused health platform, addresses the underrepresentation of women in clinical trials by collecting and analyzing female-specific health data.

‘My Normative’ app attempts to close gender gap in health tracking

UCalgary alumni create female-focused health-tracking app

Former U of C athletes Danika Kelly and Renee Kokts-Porietis created My Normative, a fitness app integrating menstrual cycle data to address the gender data gap, partnering with U of C's Doyle-Baker lab to advance female health research.