Privacy Policy

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About This Policy

At My Normative, we are committed to ensuring the privacy and protection of the personal data we collect and manage. We facilitate equitable data collection and management to improve health outcomes by exploring differences across sex and gender. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our services, including our website, iOS, Android, and other applications.

My Normative was founded by two feminist researchers whose thoughts on the ethics of data security were shaped by the professional standards demanded of them as health researchers.

We collect a range of personal information, including sensitive data related to your sex, gender identity, health, and other personal characteristics necessary for the equitable analysis of health outcomes. This may include personal health data, contact information, demographic information, usage data, and any other information voluntarily provided through our platform.

Your personal information is de-identified and will not be sold to third parties.

We collect and process sensitive personal data, including health-related information, to ensure that our services meet the diverse needs of users across sex and gender. By using our services, you consent to the collection, use, and processing of sensitive data as described in this policy.

The goal of this policy is to provide transparency about what information we might collect from a registered user (“you”), and what we will and will not do with it. At My Normative, we value your privacy and consider your personal data and security to be of utmost importance. We are committed to radical transparency in all our data collection practices.

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What We Collect and Why We Collect It

We collect two types of information:

Personal Information You Provide: Information you provide to us through forms, registration, account creation, communication, and other voluntary interactions on our platform (including our mobile apps).
Automated Information: Information that is automatically generated when you use our services, such as through cookies and other tracking technologies.

The personal information we collect is used to provide our technical and professional services, including:

Data analysis for health-related projects
Improving our platforms (iOS, Android, web)
Developing customizable microservices tailored to specific needs
Conducting research and analysis aimed at improving health outcomes related to sex and gender differences

How We Protect Your Data

We may share your personal data with third-party service providers who assist us in delivering our services. These may include cloud hosting providers, analytics services, and healthcare professionals working in partnership with My Normative. We ensure these third parties adhere to strict data protection standards and are contractually obligated to use your data only for the purposes we specify.

Compliance with Data Protection Laws

We adhere to the following legal frameworks:

PIPEDA (Personal Information Protection and Electronic Documents Act) for users in Canada
GDPR (General Data Protection Regulation) for users in the European Union (EU)

By using our platform, you acknowledge and agree to our collection and use of personal data as described in this policy. If you are in the EU, your data will be processed in accordance with GDPR regulations.

If you are a resident of California, USA, please review the California Consumer Privacy Act (CCPA) for specific rights related to your data.

Website and Mobile App Compatibility

This Privacy Policy applies to My Normative's website and mobile applications (available on iOS, Android, and other mobile platforms). We strive to ensure our app is compatible with all major mobile operating systems, including but not limited to iOS and Android.

Website: The privacy policy applies to the use of our website, including all its subpages and services.
Mobile Application: The policy extends to iOS and Android apps. Any data collected by our mobile app is handled according to the same privacy standards as outlined for our website.

By using our website or applications, you consent to the data practices outlined in this policy, including our use of cookies, tracking technologies, and mobile data collection.

Information Collected from Users

Cookies and Tracking Technologies:
Our site uses cookies and other tracking technologies to enhance the user experience and facilitate security. Cookies allow us to serve secure pages to users without requiring repeated log-ins.
- Most browsers allow users to control cookies, including whether to accept them and how to remove them.
- By adjusting your browser settings, you can disable cookies, but please note that doing so may impact certain features of the website or app.
Mobile App Data:
When using our mobile application, we may collect certain information such as device information, usage statistics, and location data (only if permitted by the user). This information is used to improve the functionality of the mobile app and provide a better user experience.

User Rights (Access, Deletion, and Correction)

Under PIPEDA and GDPR, you have the right to:

Access: You can request a copy of the personal data we hold about you.
Rectify: If your data is incorrect, you can request corrections.
Erase: You can request the deletion of your personal data, subject to legal obligations and retention periods.

If you wish to exercise any of these rights, please contact us at hello@mynormative.ca.

How We Use Your Information

We use your personal information for the following purposes:

To fulfill our service obligations, such as processing orders and providing support
To improve our platforms (iOS, Android, and web-based)
To send targeted communications and advertisements based on user interests
To conduct research aimed at improving health outcomes related to sex and gender differences
To track usage patterns and improve service features

We will not sell or share your personal information with third parties without your consent, except for the purposes stated in this policy, or as required by law.

Data Security Measures

We implement various security measures to protect your personal data from unauthorized access or disclosure. These measures include:

Encryption of data both in transit and at rest
Secure servers with access controls
Regular security audits to ensure ongoing protection

Third Party Advertising

Advertisements on our site may be delivered by My Normative Inc. or third-party advertising partners. These partners may use cookies to deliver personalized ads based on your interests. We do not control these cookies and are not responsible for their use.

Children’s Privacy and Parental Controls

Our services are not intended for children under the age of 16. If we learn that a child has provided us with personal information, outside of a specific consented project or circumstance, we will take steps to delete such data.

Parents should be aware of tools that allow them to monitor and control the online activities of their children.

Notification of Changes

We reserve the right to update this Privacy Policy periodically. If any changes are made, we will update the effective date at the top of this document. Any material changes will be communicated to you.

Contact Information

If you have any questions or concerns regarding this Privacy Policy or wish to exercise your rights under PIPEDA or GDPR, please contact us at hello@mynormative.ca.

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Effective and Last Updated: February 15, 2025